July 21st, 2010
We’ve been making arrangements over the past couple of months to go pan-European (at least on a small scale) with our UX and UCD courses. I’m pleased to be able to add dates in Brussels and Hamburg to our regular London series for later in 2010. Plus, for London and Brussels, you can book three places across any of the courses and only pay for two. See our course schedule for more details.
Also, we’ve recently released our User Experience Benchmarking Report on US and UK clothing e-tailers (the top 6 of each according to traffic figures). It was a close-run contest between the two sets of sites, with the UK coming out just a bit ahead on average scores. However, if it weren’t for the USA’s top performer, the results would have been heavily in favour of the UK contingent. (I have tried very hard not to take sides – I was born and raised in the US and have been living in the UK since the mid-1970′s.) Download the full report to read the exciting details – a small taster is given in the overall summary chart below.

Click for full benchmarking reports
Tags: e-commerce, ucd courses, ux benchmarking
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June 10th, 2010
A recurring theme in user-centred design is making sure that your technology is speaking the same language as its users. In web design failure to do this can make navigation difficult at best or frustrate users into leaving your site altogether. However, it is an extremely common problem – partly because the process of generalization (grouping related things under more abstract headings) is a powerful tool in building systems. Take Microsoft Outlook for example. Outlook manages email, appointments, contacts and tasks. This works fine for users when they are looking at the separate user interface elements with these names, but what on earth is an ‘item’? An item, it turns out, is any one of these things that Outlook manages. So when you are creating an email in Outlook and want to attach another email or a calendar entry, what do you do? By far the easiest thing is to drag and drop the attachment needed, because most people do not realize that the menu equivalent needed is called ‘attach item’ (more recent version of Outlook have a ribbon icon that helps a little, but not enough to get over the terminological issue).
So, when we start trying to get computers to do the things they are good at, we invent abstractions of related concepts and make up names for them (a C++ programmer can wax lyrical on this topic – just mention polymorphic collections and inheritance!). The step that frequently gets omitted is that if any of these names find their way into the user interface or web navigation, do users actually understand them? One very effective way of finding out (particularly if you have a lot terms or concepts to test) is to use card sorting. We are running our one-day card sorting course in London next month where you will get first-hand experience of both paper-based and online sorting. For more details and online booking, see http://www.syntagm.co.uk/design/courses.htm (early booking finishes on 11 June).
If you can’t make it to London, you will find that we have lots of free card sorting information and tools (including analysis software) at http://www.syntagm.co.uk/design/cardsorting.htm
Tags: card sorting, Courses, UCD, Usability, ux
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May 31st, 2010
We are running a series of UCD/UX/ Usability courses in London along with associated soft skills courses tailored for IT and New Media staff.
The first of these is our new full-day card sorting course focussing on navigation design, developed for the Nielsen Norman Group Usability Week conference in Las Vegas last year. This covers a wide range of topics – both our own sorting tools and other resources – including online sorting services. Attendees will receive a free license for our analysis software, Syncaps V2, which normally sells for £150. (A user in Texas recently wrote to us saying “we love the capabilities”). The course is scheduled for 5 July with an early booking discount available up to and including Friday, 11 June.
Best of all, a three-places-for-the-price-of-two discount is available both within and across the whole series of courses. The full list includes:
- Card Sorting for Navigation Design
- Web Design for Usability
- Communicating with Emotional Intelligence
- Agile UCD
- Persona-Driven Design
- Negotiating Skills
- Ajax Design & Usability
Further details and online bookings are available at ww.syntagm.co.uk/design/courses.htm
Tags: card sorting
Posted in Courses, News, User experience | 1 Comment »
May 14th, 2010
I’m a geek at heart and so enjoy managing our small collection of servers and other technological paraphernalia. Or at least I used to. My recent experience – of ‘transitioning’ our fairly trivial Microsoft Exchange 2003 installation to Exchange 2010 – has me seriously doubting the entertainment value of these activities any more.
Here’s the thing. Microsoft has made the deliberate decision (at least I assume they thought about it) to make Exchange much harder to manage since the 2003 release. The early versions of Exchange had a fairly comprehensive graphical user interface that both described the structure of the mail server components and provided the means to configure it. It was not perfect and no doubt had significant shortcomings for large organisations. But the main point is that it was well-suited to users who were not full-time Exchange Server technologists. That is the main benefit of GUIs as Microsoft should well know.
Enter the Exchange Management Shell command line system, originally introduced with Exchange 2007. Not only are there many things that cannot now be done from the scaled-down Exchange Management Console GUI, but frankly the shell is a real pig to work with. Admittedly there are helpful touches like command completion where you type in the first few characters and hit the tab key. If you are lucky you get the command you were thinking of, otherwise you have to backspace and keep trying until you lose the will to live. But there is no such help for the very long and tedious command arguments required in many instances. For example, creating a new routing group connector – a fairly trivial operation in Exchange 2003 – now requires a command line that looks like this:
New-RoutingGroupConnector -Name “Interop RGC” -SourceTransportServers “Ex2010Hub1.contoso.com” -TargetTransportServers “Ex2003BH1.contoso.com” -Cost 10 -Bidirectional $true -PublicFolderReferralsEnabled $true
Easy, huh?
Part of the challenge is in working out what some of the things referred to are and what they are called or should be set to for your installation. There are some great training opportunities here, but from a user-centred design perspective this is a nightmare. But it gets worse. As I mentioned earlier, some things have to be done using the management shell – the GUI only provides access to around 80% of features. On top of that, if my experience of moving from Exchange 2003 is anything to go by, only around 80% of the configuration parameters that are meant to be set up automatically are actually done correctly. The compounded effect is that around 40% of installation activities are going to require digging around the discussion lists and blogs trying to identify the solutions to the problems you are having and locating the magic management shell commands that might help to put them right.
Like I’ve said occasionally in earlier blogs, I am actually pro-Microsoft (really). But to me this seems a significant missed opportunity. Redmond could have shown the world what a well-constructed management interface looked like – one that explained the organisation and internal state of a potentially complex system in a self-explanatory way. Instead they have opted for a 1980’s DOS-style solution requiring much frustration and wasted effort on the part of users. So, the good news is that if you are highly-trained, full-time Exchange technologist your skills will be much in demand. For everyone else, welcome to Exchange Management Hell.
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May 13th, 2010
We ran two courses at the CHI conference in Atlanta – Card Sorting and Ajax Design & Usability. The latter coincided with news from Morgan Kaufman that they will be publishing my book on Ajax UX later next year. I also attended a couple of interesting courses while I was at CHI, the only down side to the whole conference being that I got diverted to Belgium on my return and had to spend a couple of days in Brussels followed by a very expensive (but quite short) train ride from Brussels to London. I did fare better than those who stayed on until the end of the conference, as many were stuck in Atlanta for an extra week. (No offence to Atlanta, but it isn’t really a two-week holiday destination unless you rent a car.)
The very first UPA conference to be held outside of North America starts in about 10 days. On Monday evening (24 May) we’ll be running our Ajax course again, followed by a full day course on Web Design for Usability. I’m keeping an eye on alternative routes for returning from Munich, but hopefully flights will be running as usual.
Finally, if you like to let us know what courses are of interest to you at conferences and as one-day events, please fill out our brief survey at http://www.surveymonkey.com/s/LY8KSKX before 22 May 2010.
You can also enter our raffle for a GBP 35/USD 50/ EUR 35 Amazon voucher by completing the questionnaire. It will only take a few minutes.
Tags: usability ux ucd courses
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March 15th, 2010
William is giving this months UK UPA talk in London on 18 March, based on his reduced empathizing skills paper presented at the CHI 2009 and British HCI 2009 last year. The UPA talk is entitled The psychology of nerdiness and its implications for user-centered design and is a light-hearted look at some of the important issues raised by the paper. Slides and a video will be available from the UK UPA site after the event.
The original paper, Reduced Empathizing Skills Increases Challenges for User-Centered Design, is available here.
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March 9th, 2010
I was at the UX Competency Framework Workshop in London a couple of weeks ago. We needed to describe the roles and talents that make up this thing we currently call a user experience designer. One of the main points of discussion (at least it was my main point of discussion) was that we needed to change the focus of UX from usability evaluation – which is usually performed at the end of a project – to the early conceptual and design stages (however short these may be in an Agile project). I guess the word waterfall was floating around in my head (or swimming, take your pick of bad pun) and suddenly it dawned on me. UX designers need to behave like salmon, swimming upstream against incredbile odds, to take their place at the head of the product design river. (Where we realized after a little discussion that we would then need to spawn and die – but ignore that part<g>.)
Anyway, I thought it might be an encouraging analogy for some and decided to flesh this idea out some more (what a terrible day for puns) in the form of some artwork. So here it is, the UX Salmon:

Tags: UX salmon
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January 29th, 2010
SynCaps V1 is now free. V2 has been reduced to £150. See our SynCaps comparison chart for more information on their differences.
Tags: card sorting, syncaps
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January 25th, 2010
Around 25 years ago I was doing some consultancy work for Xerox here in the UK. We needed one of those new-fangled graphical environments for an application I was designing – an interactive SGML editor that could be used for electronically marking up content (predating HTML development software by about 15 years, but much, much simpler).
At the time, there weren’t that many GUIs around. Windows version 1 was already late and so not yet available. Apple had recently launched the Macintosh, which looked promising, albeit with a tiny, tiny screen even for the mid-1980′s. But here’s the interesting part of the story: when I rang Apple in the UK to enquire how we might develop software for the Mac I was told “you would need to buy a Lisa to write the software and download it to the Mac”. The Lisa was the fairly unsuccessful precursor to the Mac and cost around USD $10,000 (which Wikipedia informs me is around $22,000 at current value). And that was in addition to the cost of the Mac in the first place (around $2,500). I asked if there were any discounts or other incentives for software developers. The Apple UK spokesman said that they didn’t really want to encourage people to write software for the Mac. They were going to do it all themselves! Now this might just have been the UK office not really understanding the market, but Apple struggled for years in proportion of Mac sales relative to Wintel (Windows/Intel) machines. Maybe deep down it took Apple a long time to realize it really did need to encourage third parties to develop for their machines.
Oh, and I did eventually choose a working graphical environment for my prototype. It was called GEM from Digital Research and ran on top of MS-DOS. However, Apple sued DR because of apparent similarities with the Mac, forcing changes that effectively crippled the product. It was sold on some games machines (like the Atari 520ST and siblings) but eventually faded away in the 1990s.
Tags: apple mac
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October 26th, 2009
We presented two one-day courses – Ajax Design and Usability and Card Sorting at the NNG Usability Week Conference in Las Vegas. The weather was great, but we were inside most of the time (I also thought that would be very convenient but being couped up all day is not such a great idea). We will be presenting Ajax Design and Usability again in Berlin next month (see http://www.nngroup.com/events/berlin/agenda.html).
To celebrate World Usability Day on 12 November, we are planning some special offers. Be sure to visit our site during the week commencing 9 November.
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