What's in it for me?
Users rely on the words and concepts we use in menus to understand what our product or service is about and how to achieve their goals - checking on their latest auction bid or getting a handle on their cash flow, for example. While it is certainly possible to invent information architectures without reference to users, card sorting is a powerful and easy-to-use method of researching terminology and categories. It can be done face-to-face with real cards or virtually, using a number of web sites available for the purpose.
In this session we'll be covering what you need to know to design and conduct card sorts using a variety of approaches, including our own tools and methods (some of which are free).