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User-Centred Design for the Real Word - A series of 90-minute webinars
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11. Persuasion, Trust and Seduction


 
Keyword searches related to usability ('use it' is highest at 83 million per month)

What's in it for me?

In real life we spend a lot of time building relationships and fostering trust. How do we do these things in computer-mediated environments like e-commerce or public health sites? This session is a basic introduction to persuasive design and particularly how design impacts users' and customers' trust in our products and services - particularly important for e-commerce sites, among others. We will also investigate the enticingly-titled topic of seductive design and how we can use the 'halo effect' to enhance user experience.

Topics covered

  • Psychology of persuasion
  • Perceptions of trust
  • Comparative web credibility
  • User goals and emotional journeys
  • Seductive design and the halo effect

Who should attend

Most of the Guerrilla UCD webinars are intended for a broad audience:

  • Software and web developers
  • Webmasters
  • Content authors and editors
  • Line and project managers
  • Technical writers
  • Usability, user experience and interaction design professionals

What's included

All Guerrilla UCD webinars are 90 minutes long and include audio/video recordings and a copy of the slides. Recordings will be available for download after the live session. All resources can be shared within your team.

If you are able to attend a live session, you will be able to ask questions using a chat facility. You can connect to the webinar over the internet, or in most countries use a local-dial phone number and follow the session using the slides. See About Guerrilla UCD for more details.

Special offers

See our special offers page for details of our 5-for-the price-of-4 discount and how to get free sessions by referring friends and colleagues..

Persuasive Technology B Amazon US Amazon UK
Neuro Web Design E Amazon US Amazon UK
Seductive Interaction Design E Amazon US Amazon UK

B = Background/theory, E = Essential
(see all GUCD-related books)

Instructor

William Hudson is a User Experience Strategist who consults, writes and teaches in the fields of user-centred design, user experience and usability. He has over 45 years' experience in the development of interactive systems, initially with a background in software engineering. William was the product and user interface designer for the Emmy-award-winning "boujou"; now an indispensable tool in major film studios. He has specialized in interaction design and human-computer interaction since the late 1980's. William has written and taught courses that have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. He is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985.

William has presented papers, talks and tutorials at international conferences including CHI, UPA and Nielsen Norman Group Usability Week. He is the author of over 30 articles and papers, including the Interaction Design Encyclopedia entry on card sorting.

William has worked with a wide variety of clients, from startups to established multinationals (click here to see our client list). He is an Associate Lecturer in Computing at the Open University and has acted as an Adjunct Professor at Hult International Business School.