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User-Centred Design for the Real Word - A series of 90-minute webinars
My webinarsAbout Guerrilla UCDContact us (new window)

2. Visual Design for Usability

Colour selection utility (ColorImpact)

What's in it for me?

Our interaction with modern technology is predominantly visual. In this session you'll learn the importance of good visual organization and layout, plus how to use colour and fonts to promote usability, accessibility (for disabled users) and good user experience. We'll also look at the basics of visual perception and the unexpected consequences of issues like banner and change blindness.

Topics covered

  • Brief introduction to visual perception
  • The importance of layout
  • Grids
  • Appropriate use of colour, fonts and images
  • Form design
  • Page size

Who should attend

Most of the Guerrilla UCD webinars are intended for a broad audience:

  • Graphics designers moving into new media
  • Software and web developers
  • Webmasters
  • Content authors and editors
  • Technical writers
  • Usability, user experience and interaction design professionals

What's included

All Guerrilla UCD webinars are 90 minutes long and include audio/video recordings and a copy of the slides. Recordings can be downloaded; all resources can be shared within your team.

If you are able to attend a live session, you will be able to ask questions using a chat facility.

Special offers

See our special offers page for details of our 5-for-the price-of-4 discount and how to get free sessions by referring friends and colleagues..

Design Elements B Amazon US Amazon UK
Forms That Work P Amazon US Amazon UK
The Non-Designers Design Book E Amazon US Amazon UK
Visual Thinking for Design B Amazon US Amazon UK

B = Background/theory, P = Practical
(see all GUCD-related books)


William Hudson is a User Experience Strategist who consults, writes and teaches in the fields of user-centred design, user experience and usability. He has over 45 years' experience in the development of interactive systems, initially with a background in software engineering. William was the product and user interface designer for the Emmy-award-winning "boujou"; now an indispensable tool in major film studios. He has specialized in interaction design and human-computer interaction since the late 1980's. William has written and taught courses that have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. He is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985.

William has presented papers, talks and tutorials at international conferences including CHI, UPA and Nielsen Norman Group Usability Week. He is the author of over 30 articles and papers, including the Interaction Design Encyclopedia entry on card sorting.

William has worked with a wide variety of clients, from startups to established multinationals (click here to see our client list). He is an Associate Lecturer in Computing at the Open University and has acted as an Adjunct Professor at Hult International Business School.