Syntagm » Design for Usability » Services | User Experience Benchmarking

Our benchmarking approach involves 67 metrics split into 13 groups:

Content Visual Design Navigation Engagement Accessibility Trust Persuasion

Shopping Basket Search Selection Checkout Account Management Online Support

The 58-page summary report (available for purchase at the foot of this page) provides group scores for each of the sites with numerous examples of good and bad solutions to the user experience issues examined. Most are illustrated with screenshots – the report includes over 70. A sample page from the report is available. (Acrobat Reader is required. Click here to install a free copy from the Adobe site.)

Who Should Buy this Report?

"The folks at Syntagm have done it again and produced another outstanding analysis, this time of the UK Mobile Phone e-Commerce market. This detailed summary shows exactly why it's critical to design your web site well, and how the best players in the mobile space are doing it today. They also point out some important areas where innovation and good design practice can gain a serious advantage. If you're in the mobile phone e-commerce business, you need to read this report." - Jared Spool, User Interface Engineering

Our reports are intended for a broad audience from CEO's and CIO's right through to web developers:

Benchmarked site owners. If you are one of the sites we have already benchmarked, the summary report will show you how you compare with your peers in each of the 12 metrics groups. This will immediately highlight your strengths and weaknesses and help you to prioritise development plans.

Other site owners. If you are not included in our report, contact us to discuss being benchmarked. In the meantime, the summary report will show you the important user experience issues and how they are being handled by a variety of sites.

Design, usability or user-experience agencies. If you are involved in a new design or helping clients to decide what improvements should take priority, our report will help you decide where some of the biggest opportunities lie.

Site-Specific Reports

The summary report includes group scores and a general discussion of the sites evaluated. Our site-specific reports show

• detailed scores for a single site across all 67 metrics
• standardized scores relative to the average performance of all 12 sites
• standardized scores relative to two named sites of your choice

The site-specific report also includes presentation and a workshop to help you get the best from our analysis.

Is your organisation not in our benchmark list? We can benchmark additional sites as required. Contact us for further details.

Other Market Sectors

We plan to benchmark other market segments. Subscribe to our benchmarking newsletter to stay informed (and for the chance to win a free personal report).

Let us know what market segment you would like to see next.

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Buy Now

Purchase the UK Mobile Phone summary report for immediate download!

This 58-page report includes 17 charts showing group and summary scores for the 12 sites evaluated (Argos, Carphone Warehouse, Expansys, Mobiles.co.uk, O2, Orange, Phones4u, Tesco T-Mobile, Three, Virgin Mobile and Vodafone), over 70 screenshots and detailed discussion of the user experience issues examined.

Not ready to buy yet? Join our mailing list for the chance to win a free personal report.

VAT will be added for customers in the UK and for those in the EU who are not registered for VAT.

Type of license:	Personal (£250 - no printing or sharing permitted)  Site (£500 - for internal use by an organisation)
	If you purchase a personal license and subsequently decide that you would like a site license, contact us for a full refund of the personal license fee and purchase a site license, above. Only the site-licensed download permits printing.

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Keywords: user experience benchmarking, e-commerce, mobile phone sites, usability, design